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Fatima El Yousfi - CNAM PARIS & HEC MONTRÉAL (Authors)
1284 - CREATIVITY AS SOURCE OF DYNAMIC CAPABILITIES: LESSONS FROM THE CASE OF ADVERTISING
Thursday, June 18, 2015 - Slot 5 (14:30 - 16:00) - C CONFERENCE ROOM
Fatima El Yousfi - CNAM PARIS & HEC MONTRÉAL (Authors)
1602 - CREATIVITY AND ORGANIZATION: INTERACTION BETWEEN CREATIVE PROJECTS AND ORGANISATIONAL PROCESSES IN ADVERTISING
Thursday, June 18, 2015 - Slot 3 (09:30 - 11:00) - D 312